From ITB Press: Sporting holidays are gaining ground in Europe

Higher growth than cruises – German tourists keenest on sports – Austria the most popular destination for sporting holidaymakers Sporting holidays are destined to become a winning trend. According to the latest survey of the World Travel Monitor®, commissioned by ITB Berlin, over the last five years there has been a double-digit increase in sporting […]

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Sand, sea and Smartphones: European holidaymakers cannot leave the Internet at home

New research shows that 95 percent of holidaymakers jet off with at least one Internet-enabled device in their luggage; half demand daily access to content no matter their location. More than half of all Europeans take at least one holiday each year, which means some 250 million people are well versed in planning what essential […]

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Tourists place their trust in online strangers, reveals Skyscanner

34% of travellers say they have made the decision to visit a destination suggested by someone they only ‘know’ online. While friends’ recommendations have always played an important part in travel planning, a new survey by leading travel search site Skyscanner reveals that recommendations from ‘virtual strangers’ are growing increasingly influential. The survey of 800 […]

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GBTA Releases Business Traveler Market Segmentation Study

Business Travelers Report Increasingly Using Technology to Travel Smarter and Adapt to Life On the Road According to New GBTA and Concur Study Business travelers increasingly use technology to make travel more productive but also to stay in touch with those back home, says a new research study released today that outlines different types of […]

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From ITB Press “Over-fifties: a future market experiencing change”

Right across Europe the 50-plus generation is an expanding target group “their holiday preferences are for beaches, excursions and city tours” German over fifties are losing their interest in beach holidays Berlin, 15 July 2011 – The over fifties are more mobile and more active than ever before. Between 2005 and 2010 vacation travel by Europeans […]

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