Archive | February, 2012

ROI, social media, marketing

Does Social Media have an ROI? How can you measure it? Here a video courtesy by http://www.mdgadvertising.com/ demonstrating the ROI of Social Media that I think can really help you make your case.   Alex Kornfeind. Over 15 years of online strategy, web communication specialist and expert in eBusiness management. Speaker at numerous conferences in Italy […]

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European hospitality results 2011

The year 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.6% growth in the revenue per available room (RevPAR) as a result of increased occupancy combined with growth in average daily rates. And yet, the dynamic that was seen until Spring 2011 slowed in the last quarter. It […]

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