Tag Archives: kornfeind

Destination, bandi e bla bla bla. Caro Josep ti scrivo…

Destination, bandi e bla bla bla. Caro Josep ti scrivo… Lettera a Josep Ejarque professionista del turismo spagnolo da tanti anni in Italia.

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The new 4C paradigm in the 2.0 era

The tourism scenario worldwide, in the marketing innovation strategy field, is following the new wave of the consumer generated content meanwhile the marketing mix is playing a role around the “word of mouth/word of mouse” business challenging himself for new battles and horizons. What we noticed is that there is a fundamental changing in the […]

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