Destination, bandi e bla bla bla. Caro Josep ti scrivo… Lettera a Josep Ejarque professionista del turismo spagnolo da tanti anni in Italia.
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The new 4C paradigm in the 2.0 era
March 19, 2010 
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The tourism scenario worldwide, in the marketing innovation strategy field, is following the new wave of the consumer generated content meanwhile the marketing mix is playing a role around the “word of mouth/word of mouse” business challenging himself for new battles and horizons. What we noticed is that there is a fundamental changing in the […]
Continue readingAlex Kornfeind
Alex Kornfeind 