Archive by Author

ROI, social media, marketing

Does Social Media have an ROI? How can you measure it? Here a video courtesy by http://www.mdgadvertising.com/ demonstrating the ROI of Social Media that I think can really help you make your case.   Alex Kornfeind. Over 15 years of online strategy, web communication specialist and expert in eBusiness management. Speaker at numerous conferences in Italy […]

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European hospitality results 2011

The year 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.6% growth in the revenue per available room (RevPAR) as a result of increased occupancy combined with growth in average daily rates. And yet, the dynamic that was seen until Spring 2011 slowed in the last quarter. It […]

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Turismo, Trieste vuole crescere?

Premesso che il Ministro Gnudi in un recente intervento ha citato il “turismo culturale” per valorizzare l’immenso patrimonio nazionale; il “turismo religioso“, in un’ottica di maggiore accoglienza e per una maggior diffusione sul territorio; il “turismo eno-gastronomico” per un potenziale non ancora utilizzato in relazione allo stile di vita e ai prodotti e le eccellenze […]

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WTTC’s Tourism for Tomorrow Awards showcase initiatives leading the world in sustainability

The World Travel & Tourism Council (WTTC) just unveiled the twelve finalists for its 2012 Tourism for Tomorrow Awards . The awards are one of the highest accolades in the global Travel & Tourism industry and recognise sustainable tourism achievements among businesses and destinations across the full spectrum of the industry. As sustainable tourism practices […]

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Young Chinese citizens say goodbye to group tours

New kinds of Chinese tourists are keen to experience individual travel – the economic boom and fascination with technology are driving their desire to travel – the ITB World Travel Trends Report presents the aspects that make up China’s latest generation of tourists. In the near future, the sight of groups of Chinese tourists following […]

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Come selezionare il consulente più adatto alla tua organizzazione.*

Un consulente in strategie aziendali può essere di grande aiuto, sia nello sviluppo sia nell’attuazione di strategie di business vitali. Devi naturalmente selezionare il consulente più abile. Ecco un elenco di domande da porre al tuo possibile candidato. 1. In primo luogo, chiedi se è specializzato nello sviluppo di business e strategie di implementazione. Molti […]

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Lettera aperta a Roberta Milano che ha scritto una lettera aperta al Ministro del Turismo Piero Gnudi

Cara Roberta, non nutro dubbi sul fatto che il Ministro a capo del “Dipartimento per lo sviluppo e la competitività del turismo” sia capace di approcciare un settore del terziario così importante. Credo inoltre sia pure capace di gettare oltre la siepe strampalate idee su campi da Golf, o casinò, a Lampedusa nonchè molti “comitati”, […]

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Mobile technology is a key area of technological focus for travel agents

At an Amadeus Customer and Industry event, more than 300 travel professionals voted that technology will be vital in helping industry evolve with the changing travel landscape in Asia Pacific (APAC). An interactive poll conducted by Amadeus, a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry, has […]

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To facebook, or not to facebook. “Social media influence might be less important than we think”

A study featuring over 2100 adults in the UK has indicated that only eight percent of online adults who have taken a holiday in the past year, have discussed their holidays or read other people’s advice and recommendations on Facebook. This compares to 57 percent of all online adults who use Facebook each week. Also, […]

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From ITB Press: Sporting holidays are gaining ground in Europe

Higher growth than cruises – German tourists keenest on sports – Austria the most popular destination for sporting holidaymakers Sporting holidays are destined to become a winning trend. According to the latest survey of the World Travel Monitor®, commissioned by ITB Berlin, over the last five years there has been a double-digit increase in sporting […]

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