Does Social Media have an ROI? How can you measure it?
Here a video courtesy by http://www.mdgadvertising.com/ demonstrating the ROI of Social Media that I think can really help you make your case.
Alex Kornfeind. Over 15 years of online strategy, web communication specialist and expert in eBusiness management. Speaker at numerous conferences in Italy and abroad, has pioneered the evolutionary IT industry working closely with suppliers in the implementation processes of new IT business models in Italy. Editor and freelance journalist since 1985, IT consultant for companies and organizations. 1998 Former Pacific Asia Travel Association Italy Chapter President and P.A.T.A. Europe Steering Committee’s Member. 2003, Awarded with the “Piazza Mercanti” by the Italian President of the Chambers of Commerce Mr. Carlo Sangalli. 2005, SMAU Advisory Board’s member. 2010, Winner of the “Multichannel Communication Strategies” contest organized by the Politecnico Milan with the client Dutch Tourist Office Italy. Head of Friuli Venezia Giulia Assotravel Confindustria. Lecturer at MIB School of Management of Trieste for the International Master in Tourism & Leisure. Master eBusiness Management by the Politecnico Milan. IFITT‘s Italy Chapter’s member.