Mobile technology is a key area of technological focus for travel agents

At an Amadeus Customer and Industry event, more than 300 travel professionals voted that technology will be vital in helping industry evolve with the changing travel landscape in Asia Pacific (APAC).

An interactive poll conducted by Amadeus, a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry, has confirmed that APAC’s travel professionals continue to regard technology as a key driver of business performance, as the region’s travel sector continues to surge.

Over 300 travel agency customers from 21 markets across Asia Pacific completed the poll at Amadeus’ recent customer and industry conference in Bangkok, Thailand, where attendees examined the theme: “Navigate 2011: Exploring a Brighter, Bolder, Better Future Together”. The survey found that over 60% of respondents are planning to use technology to stay ahead of the curve, highlighting the travel and tourism sector’s appetite for technology, which is widely regarded as playing an integral role in increasing revenue and decreasing costs (64%).

Mobile technology was re-affirmed as a key area of technological focus for travel agents, with almost 50% of respondents expecting mobile to deliver the greatest increase in travel bookings over the next five years. This echoes Amadeus’ recent global industry report, ‘The always-connected traveller: How mobile will transform the future of air travel’ which found that mobile technology was already revolutionising each stage of the travel experience.

“Asia-Pacific is leading air travel growth globally and has emerged as the world’s second largest travel market overall, surpassing even the United States in terms of passenger volume. To continue enabling this rate of development, we’ve seen the full spectrum of industry stakeholders rapidly adopting new technologies – and mobile is one of the foremost among these. In Asia Pacific, there are approximately 2.6 billion mobile phone users, creating huge opportunities for agencies and airlines to use this channel to enhance the entire traveller journey”, said David Brett, President, Amadeus Asia Pacific.

The Amadeus survey also revealed that the introduction of automated airport check-in processes will be the next big thing to change the travel industry. Some airlines have already identified this trend and are making key infrastructure investments to manage surging passenger numbers more efficiently and to deliver better services to travellers. Amadeus is already at the forefront of this change with the Amadeus Altea Suite, which helps airlines simplify procedures, boost booking capabilities and provide a seamless travel experience. The Altea Suite has already been selected by 114 of the world’s leading carriers.

“The travel industry in Asia Pacific is demonstrating resilience despite economic uncertainties which continues to support the region’s growth. We work hard to ensure we’re addressing the needs of our customers in the region and invest heavily in new solutions, such as Amadeus Travel Office Manager (ATOM) and OneClick that are designed specifically for the APAC market. Amadeus remains committed to delivering innovative solutions to power the travel ecosystem today and in the years ahead,” concluded Brett.

Survey results were collected during a live poll of over 300 travel industry attendees over the two day conference in Bangkok, Thailand.

Courtesy by Theodore Koumelis – Tuesday, November 22, 2011 on Travel Daily News
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About Alex Kornfeind

Over 15 years of online strategy, web communication specialist and expert in eBusiness management. Speaker at numerous conferences in Italy and abroad has pioneered the evolutionary IT industry working closely with suppliers in the implementation processes of new IT business models in Italy. Editor and freelance journalist since 1985, IT consultant for companies and organizations. 1998 Former Pacific Asia Travel Association Italy Chapter President and Europe Steering Committee's Member. 1999,2000/01, invited as Visionary Leader at the EyeForTravel Conferences (US&EU) as panelist speaker. 2003, Awarded with the "Piazza Mercanti" by the President of Confcommercio Mr. Carlo Sangalli. 2005, SMAU Advisory Board's member. 2010, Winner of the "Multichannel Communication Strategies" contest organized by the Politecnico Milan with the client Dutch Tourist Office Italy. Lecturer at MIB School of Management of Trieste for the International Master in Tourism & Leisure. IFITT’s Italy Chapter member. Master eBusiness Management by the Politecnico Milan.

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